Using Business Cards to Promote Your Business

One of the options you have for promoting your business is using business cards.

Business cards are very handy. Giving someone your business card is like giving them a little piece of yourself to take with them. So choose the design and content of your cards very carefully.

Designing Your Business Card

The first time you design business cards it is probably advisable to follow the KISS principle and keep the design clean and simple.

The type of information you should have printed on the cards include:

• Your Business Name and Address,
• If you are operating in Australia, your ABN,
• If you are operating outside Australia, any business registration or ID# that you are required to display,
• Your name and position in the business,
• Your phone numbers,
• The address for your website if you have one and a valid email address, and if you have one
• Your catchphrase.

How Many Cards to Order

My suggestion would be to buy your cards in small numbers to start with, until you are completely satisfied with the look and feel. I can’t tell you how many hundreds of old business cards I have lying around.

Some are out of date because the phone number changed; some because my business outgrew the ‘cutesy’ design. Others have been discarded as I tightened the focus of the business from an “I will do anything” type of service to a more specific “this is what I do” service.

If you are looking for a low cost supplier of business cards you might want to check out Vistaprint.

They offer a small range of professional looking business cards either free or at very low prices. If you take advantage of the free offer, all you pay is the postage and handling.

Need Other Promotional Ideas?

If business cards are not quite right for your small business, you might want to check out some of the other pages on promotional materials, such as flyers or brochures, and newsletters.