Identifying External Business Threats
In SWOT Analysis, external business threats are market conditions that, if un-addressed, are likely to make the business vulnerable to loss of market share or a reduction in profitability.
Threats might include:
Entry of new competitors into the market,
A stagnant or declining market,
Government intervention into the market,
Recession,
Changes to customer needs, etc
Using the information you gathered while undertaking [...]
